Privacy policy

Effective June 18, 2026. Last updated June 18, 2026.

Black Heart Lingerie ("Black Heart," "we," "us," or "our") operates from 10795 Hammerly Blvd, Unit A05, Houston, TX 77043. These Terms of Service and Privacy Policy apply to your use of our website, online store, email communications, SMS/MMS messaging program, purchases, promotions, and related services. By using our website or purchasing from Black Heart Lingerie, you agree to the terms below.

INFORMATION WE COLLECT

We may collect information you provide directly to us, including your name, email address, phone number, shipping address, billing address, order details, customer service messages, survey responses, promotional entries, and checkout information.
We may also collect certain information automatically, including browser type, device details, IP address, pages viewed, cookies, analytics data, and how you interact with our website and marketing.
Payment information is processed securely by third-party payment providers. We do not directly store full payment card numbers.

HOW WE USE INFORMATION

We may use personal information to process orders, provide customer support, send order updates, deliver marketing communications when you have opted in, personalize your shopping experience, improve our website, process promotions, prevent fraud, and comply with legal obligations.

HOW WE SHARE INFORMATION

We may share information with trusted service providers who help us operate our business, including payment processors, shipping providers, website platforms, email and SMS providers, analytics tools, advertising partners, fraud prevention tools, and customer support providers.
We may also share information when required by law, to protect our rights, to prevent misuse, or in connection with a business transaction.

COOKIES & ANALYTICS

We may use cookies, pixels, analytics tools, and similar technologies to understand website activity, personalize content, improve our services, and support marketing or advertising efforts.

MARKETING CHOICES

You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting lovie@blackheartlingerie.us.
Opting out of marketing emails does not stop transactional emails, such as order confirmations, shipping updates, or customer service messages.

PRIVACY RIGHTS

Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of certain personal information we maintain about you. You may also have the right to opt out of certain uses of personal information where applicable.
To submit a privacy request, contact us at lovie@blackheartlingerie.us.
We may need to verify your identity before completing your request. If your request is denied, you may appeal by contacting us at the same email address and including "Privacy Appeal" in the subject line.

DATA RETENTION

We retain personal information only as long as reasonably necessary to complete transactions, provide services, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.

MINORS

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children under 13.

INTERNATIONAL VISITORS

If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

CONTACT US

Questions about this Privacy Policy may be sent to:
Black Heart Lingerie
10795 Hammerly Blvd, Unit A05
Houston, TX 77043
Email: lovie@blackheartlingerie.us