Privacy policy

Last updated: February 1, 2025

At Black Heart Lingerie, we treasure your trust and take your privacy seriously. This policy is here to let you know exactly how your information is collected, used, and shared whenever you engage with our website, mobile applications, or any of our services. When you slip into our online world, you’re agreeing to the details outlined below.

Keeping Things Fresh

We may update this policy from time to time. To see what’s changed, just check the “Last Updated” date above. When you continue to explore or share your information with us, you're agreeing to the newest version.

What We Collect

Lovie, when you interact with us, we may gather certain details about you. These include:

- Your name
- Your address (billing and shipping, of course)
- Your phone number
- Your email address
- Your payment information

If you're sharing information about someone else, make sure you have their permission to do so, gorgeous.

How We Collect Your Details

We gather this personal information from you directly, and sometimes through trusted partners like payment processors, marketing services, and background screening (if you’re applying to join our team).

Why We Collect It

Because we want to serve you better, naturally. Here's what we use it for:

- To respond to your questions or requests
- To process your orders and send you those delicious little packages
- To send updates about your orders, promotions, or important policy changes
- To share tempting new arrivals and exclusive offers
- To elevate your experience and make things more personal
- To study trends, improve our business, and keep everything running smoothly
- To protect ourselves, our customers, and our business when required by law or circumstance

When We Share It

Sometimes, Lovie, we need to share your details—with care, of course. Here's when that happens:

- With our service providers who help us process payments, host the site, fulfill orders, and more
- With affiliated brands that we trust
- With carefully selected partners who may send you offers we think you’ll adore
- When you participate in a promotion or giveaway
- On public areas like chatrooms or comment sections (so be mindful, Lovie)
- In a merger or business transfer
- When legally required or necessary to protect our rights and yours

Other Information We Collect

We also gather non-personal data, such as:

- Browser and device information
- Location data
- Analytics from cookies, pixel tags, and other tracking technologies
- Demographic data you voluntarily share

Sometimes this can be linked back to you—when that happens, we treat it with the same care as personal information.

How We Use This Other Info

This data helps us improve your experience, personalize your journey, and create marketing that speaks your language. We may use third-party tools like Google Analytics for these purposes.

You can adjust cookie settings in your browser or learn more at allaboutcookies.org. If you’d like to opt-out of personalized ads, visit optout.aboutads.info.

Third Parties & Advertisers

Our site may feature links or services from other companies. Lovie, their privacy practices are their own, and we encourage you to review their policies if you're curious. The same goes for advertisers—we may allow them to serve you tailored ads, but you have control over your preferences.

Security Matters

We use technical and organizational measures to keep your data secure—like SSL for your orders. But no system is flawless, and public WiFi isn’t always safe. If you feel something isn’t right, reach out to us immediately using our Contact Us page, and avoid placing orders online until the matter is resolved.

Your Rights

You’re in control, Lovie. You may:

- Request that we stop sending you promotional content
- Opt out of us sharing your info with third parties
- Ask us to delete your personal data when appropriate
- Request access to your information or ask for corrections

To make any of these requests, please visit our Contact Us page. Be sure to include your full name and the information you’d like us to update, remove, or protect.

Minors

Our site is for Lovie over the age of 18. If you’re under that, we kindly ask that you refrain from submitting personal information.

Jurisdiction

Black Heart Lingerie operates from the United States. If you’re joining us from elsewhere, just know your data will be handled under U.S. law.

Need a Hand?

If you have questions, concerns, or just want to reach out, glide over to our Contact Us page. Please don’t include sensitive information like credit card numbers in your message.